Librarian's Internet: Sell Yourself
Public relations and marketing tips for libraries
Gail Junion-Metz -- School Library Journal, 10/1/2003
www.olc.org/marketing
Six sections within this informative site each describe a different marketing concept—from various promotion strategies to effective Web marketing—including sample forms and marketing plans. There are also sidebar tips, resource links, and a review section. Created by: Ohio Library Foundation, Columbus, OH. Detours: Library promotion templates are available at www.ilsdo.org/project12 . Access more marketing documents at mel.lib.mi.us/libraries/PRISM/PRISM_home.html.
NSLS Library Marketing Center
www.nsls.info/marketing
The North Suburban Library System (NSLS) in Illinois is tops when it comes to PR and marketing. So learn from the masters and visit their Web site to glean ideas, resources, and links to help promote your library. Created by: North Suburban Library System, Wheeling, IL. Don't Miss: The "Keeping It Simple" marketing workshop, the sample press/photo releases, and the NorthStarNet marketing kit. Detour: View the John Cotton Dana Award-winning NSLS cable TV show, What's New in Libraries at www.whatsnewin libraries.org/index.asp.
Online Member Media Relations Tools
www.ala.org/Content/NavigationMenu/Our_Association/Offices/Public_Information/Media_Relations_Tools/Media_Relations_Tools.htm
The American Library Association (ALA) offers a nice series of handouts and printables for libraries seeking guidance on self-promotion. Created by: The Public Information Office, ALA, Chicago, IL. Don't Miss: "Media Map: Charting a Media
Relations Strategy" and "The Library Advocates Handbook" (both PDF documents).
And check out the links related to dealing with the press and the quotations by
famous folks about libraries.
Library Media & PR articles
www.ssdesign.com/librarypr/past.html
Visit this site for practical tips, tricks, and ideas for promoting your library, such as how to create an identity and image that will stick in the minds of the people you serve. Find out how to tell whether anyone's hearing your message. Created by: Stephanie Stokes Design, Studio City, CA. Don't Miss: The link to the "Little Black Book" for a
list of useful contacts to help you get the word out about your library.
www.librarysupportstaff.com/marketinglibs.html
Here's a terrific set of links to articles and books related to the latest trends in library PR and marketing. There are also links to topics such as wireless technologies and how to make your library Web site friendly to users with disabilities. Created by:Mary Niederlander, library technician, Buffalo, NY. Don't Miss: The PowerPoint presentation "Is Your Library a Kid Magnet?" from Dana Bjerke and Jenna Miller of Hennepin County (MN) Library at www.hennepin.lib.mn.us/extranet/mla2001/sld001.htm.
