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Younger Cell Phone Users Like Extra Stuff

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Laura B. Weiss -- School Library Journal, 4/12/2006

Cell phones have created a yawning technology gap, with younger Americans far surpassing older generations in their use of text messaging and gaming, according to a recent Pew Internet and American Life study of how Americans use cell phones.

Cosponsored by The Associated Press and America Online, the study sampled a group between the ages of 18 and 29 and found that its overall feeling toward cell phones was more positive than older folks'. Nearly one third of younger cell phone users say they couldn't live without them, but only 18 percent of those older than 30 felt the same way. Sixty-seven percent of younger cell owners say their phones are always turned on.

Younger users are also more likely to use extra cell phone features, like listening to music and taking pictures, and want to have the maximum amount of interactive media and communications capabilities, the report says.

Some 36 percent of young users say they enjoy receiving text messages, but only 19 percent of those 30 and older say they want this feature.

The young really are different with their cells

Percentage of cell phone owners in each age cohort who say…

Ages

18-29

Ages

30-49

Ages

50-64

Age 65+

Total

Experiences and attitudes

Personalized their cells by changing wallpaper or adding ring tones

85%

72%

50%

29%

65%

I have used my cell phone in an emergency and it really helped

79%

76%

70%

65%

74%

I often make cell phone calls to fill up my free time while I'm traveling or waiting for someone

61%

43%

25%

20%

41%

I have occasionally been shocked at the size of my monthly cell phone bill

47%

38%

26%

23%

36%

When I'm on my cell phone I'm not always truthful about exactly where I am

39%

23%

9%

10%

22%

Too many people try to get in touch with me because they know I have a cell phone

37%

23%

12%

5%

22%

I often feel like I have to answer my cell phone even when it interrupts a meeting or a meal

31%

26%

14%

20%

24%

Received unsolicited commercial text messages

28%

15%

15%

13%

18%

I have drawn criticism or dirty looks because of the way I used my cell in public

14%

9%

4%

3%

8%

Used cell to vote in a contest shown on TV such as "American Idol"

14%

9%

5%

1%

8%

Features they use or want

Use cells for text messaging

65%

37%

13%

8%

35%

Would like this feature

14%

14%

11%

11%

13%

Use cells to take pictures

55%

27%

11%

8%

28%

Would like this feature

16%

22%

17%

23%

19%

Use cells to play games

47%

21%

10%

3%

22%

Would like this feature

9%

11%

12%

18%

12%

Use cells to access the internet

28%

11%

8%

8%

14%

Would like this feature

20%

14%

16%

8%

16%

Use cells for email

17%

7%

4%

2%

8%

Would like this feature

26%

29%

19%

13%

24%

Use cells for instant messaging

17%

6%

1%

4%

7%

Would like this feature

19%

13%

3%

5%

11%

Use cells to search for movie listings, weather, stock prices

17%

6%

1%

3%

7%

Would like this feature

30%

31%

15%

8%

24%

Use cells to play music

15%

6%

1%

1%

6%

Would like this feature

27%

17%

12%

19%

19%

Use cells to record video

15%

5%

2%

1%

6%

Would like this feature

22%

17%

13%

20%

17%

Use cells to access mobile maps and driving directions

9%

4%

1%

1%

4%

Would like this feature

56%

51%

40%

29%

47%

Use cells for watching video or TV programs

5%

1%

1%

1%

2%

Would like this feature

23%

15%

4%

6%

14%

Source: Pew Internet & American Life Project, Associated Press, AOL cell phone survey. March 8-28, 2006. N=1,503 (752 contacted on landlines and 751 contacted on their cell phones). In all, 1,286 cell users are in the sample. The margin of error for the cell-using population is ±3%.

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