Ypulse Mashup to Cover YA Books

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Lauren Barack -- School Library Journal, 06/23/2008

There's no question that Young-Adult librarians have a vested interest in understanding and reaching teens. That’s why the annual Ypulse National Mashup is the ideal event to recharge and soak up ideas from experts on how Generation Y engages and connects through technology.
The second annual conference, billed as “Reaching Today’s Totally Wired Generation with Technology,” is set for July 14–15 in San Francisco, with a books preconference added this year for attendees who want a little extra footing on the YA publishing front.
Sessions for the morning event include Andrew Farago, the curator of the San Francisco-based Cartoon Art Museum, who will moderate a panel on manga and the appeal of anime, as well as YA authors Melissa Walker and Lisa McMann chatting about ways to promote fiction to teen readers.
As a special offer to School Library Journal readers, Ypulse is offering a rate of $100 for the preconference only: simply enter the code BOOKDEAL at checkout. Those interested in attending the entire conference can receive a 10 percent discount by inserting the code SLJ.
Why stay beyond the first morning? For one, it’s a chance for educators and those in the nonprofit sector to spend two days getting the straight dope from brand and marketing experts who focus solely on how to reach these tech-savvy teens.
And where else can you gain insight into how titles are crafted for teen books or how to leverage your own “mortifying” childhood memories toward better reaching your audience? Here’s hoping panelists for the later session will show some mercy and not require those attending to relive these moments beyond the replay in their own heads.