What They See Is What They 'Get'
Dodie Ownes -- School Library Journal, 5/6/2009
Wonder how to get teen eyeballs focused on your library’s Web site? Then take a moment to peruse this study (pdf) from the Newspaper Association of America. One of the biggest surprises? Teens feel overwhelmed by most news sites. But it’s no surprise that graphics and photos are very important to teens. Just use the images judiciously so your young patrons don’t experience visual overload.And give OCLC’s latest research report, “Online Catalogs: What Users and Librarians Want,” a little bit of face time. OK, a lot of time, at 68 pages, but it’s well worth it. Authored by an OCLC research team headed by Karen Calhoun, vice president of WorldCat and Metadata Services, the report presents findings about the data quality expectations of catalog end users and librarians. Visit OCLC’s Web site to order the report or download a copy.
