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A dream kinda deferred: Reflecting from behind the scenes

November 11, 2009 I've been thinking about AASL Charlotte since AASL Reno.  In fact, I blogged about its planning more than a year and a half ago. Recently, I asked others to openly evaluate it.  Now, I suppose, it is my turn.

I've been on the AASL Conference Committee for nearly two years, as co-chair of the Technology Subcommittee, otherwise known as the geek squad. Over those nearly two years, I've observed the devoted and passionate work of the volunteers who developed and nurtured a fabulous national event.  They worked tirelessly, and together we built what I think was a rich and powerful experience. 

   
Conference Committee                    A few members of the geek squad

Our geek squad rocked! And we truly bonded. The names of the members of the actual planning group are too many to mention, but those who were there in Charlotte included: co-chair Robin Williams, Buffy Hamilton, Wendy Stephens, Diane Cordell, Gwyneth Jones, Brenda Anderson, Dawn Nelson, Nancy Keane, Nancy White, Lisa Perez, Shonda Brisco, Frances Jacobson Harris, Chris Harris, Doug Johnson, Peggy Millam, Sara Kelly Johns, Diane Chen, Alice Yucht.  (And then there was poor sick Cathy Jo Nelson, who overcame so many obstacles to plan for Charlotte, only to find herself too ill to attend.)

So, from my own particular geeky perspective as a tech chair, what worked?
  • The keynotes were inspiring. 
  • The hotels were close to the Convention Center.  No buses needed!
  • With so many lovely session choices, and so many impressive speakers, decisions were tough. (That's a good thing!)
  • A number of the session presenters moved us well beyond bullet points and shared engaging, interactive conversations, modeling effective strategies for learners of all ages.
  • I loved the evening storytelling event!
  • I loved dancing at, and everything about the Imaginon!  Dancing made the food lines far more tolerable!
  • Despite network issues, the informal Twitter network was vibrant, flowing underneath the Conference like a river. It led us to hot sessions and alerted us of conference news. It hosted our discussions.
  • Our first ever Bloggers' Café introduced the concept of informal conference learning space, and it was especially popular and sticky.  Folks signed up for informal, impromptu presentations.  Some conversations emerged spontaneously. Speakers expanded on ideas introduced at their formal sessions. People who needed some additional knowledge or hand-holding received one-on-one guidance from experienced professionals. At our Saturday afternoon debriefing, we discussed including such spaces at future ALA and AASL Conferences, perhaps rethinking what we call the space.  Learning Commons was a popular suggestion.
  • Our Smackdown session was popular and I think, looking beyond the extraordinary content in our wiki, we were able to introduce and model the concept of the wikiness at a session--that our room actually extended beyond its walls and that the room might continue long after our session.  I heard a number of people talking about including similar sessions at their own state conferences.
I must admit that I feel responsible for many of the things that didn't happen.  My dream of an open and shared conference was not exactly realized.  In my mind, here's what went wrong:
  • I argued long and hard over the past two years for adequate wireless.  We were guaranteed that the wireless would ramp up as more people needed it. Even the presenters could not count on a connection. We did not have wireless access in the Bloggers' Cafe.  We were severely restricted in our efforts to communicate, to backchannel, to share. For a conference devoted to the professional development and networking of information professionals, this was far more than embarrassing.
  • Though the Bloggers' Café was a positive outcome of the conference, the only avenue we had to advertise our events was Twitter (see above, the issue of limited wireless).  We should have been able to post events spontaneously on the front page of our online platform.
  • I had hoped we might share this conference through an interface that was dynamic, easily accessible, and easily edited.  Our group could have designed and posted such an interface for little or no money (we had one ready).  The selected interface wasted screen real estate with its complicated tiered welcome/login set-up even after all of us had logged in for the 20th time. It obscured content. Other than feeds and a few polls, we could not post content to that front page.
  • Our blog posts were caught in some kind of bottle-neck and we had no ability to post dynamic and essential front-page content.
  • I had hoped that the Exploratorium would have a far richer online presence and that more people would be able to access it, point to it, and comment on it.  If we had hosted it on a site like Flickr, or a more open site, participants might have posted video descriptions and multiple images, and solicited comments from a broader audience--perhaps administrators, teachers, other librarians. Perhaps it would be able to live longer than the one-year contract we had with the selected vendor.
  • That brings me to the very large elephant in the room and the argument that pervaded our planning. Should the online version of the Conference be open to non-members? To non-attendees? How would broader sharing affect AASL's bottom line?  Would people come to Conference if they were able to get much of it free?  Would members who regularly pay their dues be upset by others getting free benefits formerly offered exclusively to members?  What about the revenue the organization traditionally earns from selling its multimedia proceedings? 
We (the geek squad) argued that it is possible that a more open conference may actually attract more physical visitors the next time around.  On a personal level, I know that I still go to sessions even when the presenters' slides and video are available online.  I share broadly and people still come to my own sessions.
These are tough questions. 

But we face new realitites, realities that many of us predicted.

You can no longer close a conference. 

When the platform became too challenging, folks indepently moved it to another platform--(Free) Virtual AASL.  (People wished we could move it to Second Life too, but again, we had no access to reliable Internet.)

Many of on the geek squad regularly attend other conferences both physically and virtually where information and content is very freely shared.  Examples are: NECC/ISTE, BLC, NCTE, (take a look at their program) and of course, the free upcoming virtual K12Online. Perhaps these conferences/organizations have different business models and different needs.  But we are now very used to sharing and posting with ease.  We are used to open access to handouts that presenters choose to share.  We are used to open access to streams when the presenters agree to be streamed.

For a conference largely about effective use of information and communication technologies, the kind of closed approach we experienced in Charlotte served to make us look just a little bit backwards, a little bit old-school, a little bit out of touch.

At a time when we face imminent threats to the very existence of our programs and our positions, at a time when fewer of us have any funding to travel, sharing our Conference broadly might have been a risk, but it would have been an especially generous and thoughtful risk.

I feel like I let people down.

What will Minneapolis look like?

Posted by Joyce Valenza Ph.D on November 11, 2009 | Comments (12)


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November 11, 2009
In response to: A dream kinda deferred: Reflecting from behind the scenes
Chad Lehman commented:

I've never attended AASL,but feel it would be a huge learning opportunity. I've been to NECC/ISTE twice and I love it. I feel the advantages of learning with a wide audience, both at the conference at elsewhere are huge. I'd like to see more of this sharing to those not attending. Next year, AASL is pretty close to me so I may try and attend.

Thanks for sharing your thoughts on what worked well and what needed to be improved. It certainly helps to reflect on these things when looking ahead.




November 11, 2009
In response to: A dream kinda deferred: Reflecting from behind the scenes
Librarytwitt commented:

I think the wonderful librarians who plan national event (or participate) forget that for many of us the money, travel and/or absence from work is not manageable. More open sharing is a great idea. Chris Anderson's groundbreaking book, FREE, points out the benefits to an organization of free and open sharing. It makes business sense and it is inclusive for all school librarians, not just the ones who are cutting edge. And isn't that who you need to reach??




November 11, 2009
In response to: A dream kinda deferred: Reflecting from behind the scenes
Lazygal commented:

I know that AASL's been having conversations about what the benefits of membership are/should be - what's behind the password? what's free? I can see them charging a fee for "off-site" participation, but does it have to be as much as on-site? I'd vote NO.




November 11, 2009
In response to: A dream kinda deferred: Reflecting from behind the scenes
Frances Jacobson Harris commented:

Joyce, your comments are right on the money. The move to a more open mode of communication is nothing more than a reflection of the steamroller that is 21st century-style professional development. We really have no choice in the matter. Rather than fight it or try to turn it into a revenue stream, openness in professional communication is our best hope of keeping the profession vibrant - perhaps even our best hope of keeping the profession alive and breathing in these economic times. The payoff will show in increased membership and new models of financial health and growth.

Finally, I firmly believe that those who want to and are able to come to conferences will always do so. By keeping communication tightly regulated, we only hurt those who cannot come (as Librarytwitt notes above). I would bet my ALA membership (since 1987!) that it's a minuscule number who wouldn't come to a conference simply because much of the content is available without charge online.




November 11, 2009
In response to: A dream kinda deferred: Reflecting from behind the scenes
SANDRA CARSWELL commented:

Another thing I wish AASL would consider is to have the conference during the summer. It just doesn't make sense to me to have a conference for school librarians at a time when they are needed at school. Back to the topic at hand, I believe sharing conference materials online only increases awareness to what is available at the conference and makes us all want to attend in person next time. Joyce, thank you for sharing so much too.




November 11, 2009
In response to: A dream kinda deferred: Reflecting from behind the scenes
Robin Cicchetti commented:

I appreciate your description of Twitter as a river flowing under the conference. From my school I dipped into it continually, clicking links and following discussion threads. From my end it was a dynamic peek into an event I would have loved to attend. Thanks to the Geek Squad for working so hard on behalf of all of us.




November 11, 2009
In response to: A dream kinda deferred: Reflecting from behind the scenes
The_Library_Militant commented:

Everyone on your team did a great job, Joyce! You did not let anyone down - AASL did! They didn't take fast wireless connectivity seriously, they balked at the idea of a FREE platform like a Ning and went with the hard to navigate & change LearningTimes and an avarice possessive position for controlling the intellectual property of presenters who didn't even get free registration! But they did do a lot of things right and the good definately outweighed the bad and AASL is still the best conferences out there if a Media Specialist can only choose just one.

I wouldn't want AASL in the Summer - I find a break of a few days at the beginning of school and having my mind expanded brings me back twice as energized to start new things IMMEDIATELY in my school and my PLN grows and is more vibrant than when most of us are on vacation.

"The wrong people are attending ed tech conferences" - Scott McLeod "

The more “Ed Tech” conferences I attend, the more I see people there who don’t need to be there. If we are talking about real change in education, the kind that makes nervous people of those with big jobs in big companies that depend on education as a market, than we’ve got to get different people here."

So if so...then we need to reach out with the materials and give some to GET some. On Saturdays Costco gives out bread & butter pickles and I buy the whole jar. I think that says it all.




November 11, 2009
In response to: A dream kinda deferred: Reflecting from behind the scenes
librarian_to_be commented:

Thank you Joyce for your thoughts. I have been thinking about how to tie together my ideas from AASL Charlotte. I also attended AASL Reno which was an experience which truly propelled me to move from English/Special Ed teacher to teacher librarian. The AASL conference was unlike any other conference I had attended as a teacher and watching a reflective learning community in action and united through a "green" conference was revolutionary for me. And though the shuttles were perhaps less than ideal, I remember the bus ride as a another opportunity to meet someone new.

In Reno, there was an abundance of information online that allowed attendees to preview sessions or follow up with take-aways. I remember one session on garage band where we created our own podcasts. So now when I reflect on my experience in Charlotte, I do feel let down because I wonder what could have been if things had worked differently. At the convention center. At my hotel (where the wireless was equally sluggish). What could have been if my inability to feel connected (literally) wasn't the ubiquitous overriding concern? The sessions were great and the presenters did amazingly well with making adjustments if/when needed. And I appreciated the fact that most attendees and presenters did not bemoan the poor connectivity constantly. Instead, professionalism prevailed, and the geek squad was at the heart of that movement as well.

I am convinced that this conference, of all conferences, simply must be unshackled. The Twitter stream speaks to this desire and this need. And I believe if you do so, the revenue and attendance will soar. The AASL conference isn't just for school librarians; it's truly for the entire school community. The principles of 21st Century Learning require all teachers to become teachers of information, analysis, and application first, foremost, and for the future. This opportunity for school librarians to help to lead this movement is a natural progression. Why should we stand in our own way?




November 12, 2009
In response to: A dream kinda deferred: Reflecting from behind the scenes
Melissa Balk commented:

I loved the "open"ness of the conference. I would not be able to attend a confrence that far away for a variety of reasons. Yet, I felt present each day via Twitter. Thanks to you and your team!




November 12, 2009
In response to: A dream kinda deferred: Reflecting from behind the scenes
Laurie Conzemius commented:

Joyce,
Thanks for your thoughtful comments. As a person who is pretty lucky to even get to attend one national conference a year, I wish that there was a way to tie these wonderful opportunities together. By that I mean I wish that by paying for attendance to one national conference, I received the benefits of attending others. Do you see where I'm going? With some collaboration between AASL, ISTE, NCTE and others wouldn't it be logical that my membership and travel expenses to one would allow me to take part online in the others? There is so much that is good about all of these conferences - but most people aren't able to attend more than one a year.
Thanks for all you do - and thanks for providing arenas in which we can discuss these issues!




November 13, 2009
In response to: A dream kinda deferred: Reflecting from behind the scenes
Yolan Mistele commented:

I have attended AASL conferences in the past (prior to Web 2)and found them to be absolutely wonderful. However, for the last several years even though I did not attend in person, I have found the NECC conferences which are very sharing and open to non-members to be VERY VALUABLE. And even though I'm retired now, and not an ISTE member, I want to attend ISTE's next conference. I feel like I could gain much more in person after participating virtually. ALA/AASL need to become much more open if they want to continue to represent teacher librarians.




November 14, 2009
In response to: A dream kinda deferred: Reflecting from behind the scenes
Peggy Milam Creighton commented:

Free and open access to information is the new reality. Keeping a conference closed does not increase its value, but rather, limits its influence. In order to have a global influence, the events of the conference need to be open and free to the world so that the flow of information and resources can travel throughout the world. Those who attend conferences obtain more than new ideas and information. There are freebies from vendors, hands-on experiences with new resources, face-to-face encounters with presenters and friends, networking, connections, meals, workshops, tours, author presentations and book signings. The very ambience of the experience cannot be recreated online, even in a webcast. It is worth the price to attend, but for those who cannot, freeing the flow of information as it occurs is the next best thing and increases the impact the keynotes and presentations. Isn’t that the purpose of the conference, after all?





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