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Video: Barnes & Noble Debuts Touch-Screen Nook

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By Kathy Ishizuka May 25, 2011


nook_300(Original Import)

Product launches are always fun. Here's a brief clip of Barnes & Noble's May 24 unveiling of the new Nook Simple Touch Reader.

Biggest draw of the new six-inch E-Ink device: full touch-screen navigation; an optimized page turn, with reduced flashing; extended battery life (two months with WiFi turned off); and expanded sharing features.

Through NOOK Friends, users can see friends' reading recommendations next to their profile pictures, browse each others libraries, and request to borrow a book via B & N's LendMe technology. There's also Facebook and Twitter integration. In addition to social and algorithmic results, you can view picks from Barnes & Noble staff.

Just under seven and a half ounces, the Simple Touch Reader is 35 percent lighter and 16 percent thinner than the previous Nook and features a cutout back to shape to a reader's hand. The Pearl display represents the latest generation of E-Ink, lending 50 percent greater contrast.

Dubbing it a reader fit for Grandma, B & N CEO William Lynch says that the new Nook is "designed to strip away tech and make you feel that you're reading a book."

The $139 WiFi only Simple Touch Reader begins shipping June 10. (Kobo's new Touch reader, also released during BEA, retails for $130).

Also next month, B & N will launch MyNOOK, a web-based retail and sharing platform.

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