Karen’s Guide to Working with Your Local Radio Station, adventures in creative marketing

For 7 or 8 years, I got to be on the local radio station every Friday morning. It was a glorious thing for me. So today I’m going to share with you how that relationship came to be and some of my tips for working with your local radio station. I highly recommend that if [...]

For 7 or 8 years, I got to be on the local radio station every Friday morning. It was a glorious thing for me. So today I’m going to share with you how that relationship came to be and some of my tips for working with your local radio station. I highly recommend that if you have a local radio station, especially a smaller, independent station, that you reach out to them and find ways to work with them to promote your library.

I was really lucky in that our local radio station had great hosts and we developed great working relationships over time.  We developed a rhythm, but they always made sure to have a brief segment where we talked specifically about upcoming library programs.  All the rest we made up as we went along. It was exactly like the morning shows you hear as you drive to work, except I wasn’t as funny. I’m just not good at funny.

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Post by WDCM 97.5 FM.

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